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Category Archives: Rebranding Manufacturing

How can the manufacturing community dispel the general notion that it still represents a dirty, faded, smokestack industry? Do we now need to rewrite the image of manufacturing as an innovative, cutting-edge, well-paying industry to help build a vibrant and dynamic global industrial base and help restore manufacturing’s stature as a truly global economic force?

Manufacturing Needs to Rebrand

By Larry Lapide | Published: August 30, 2010
The U.S. manufacturing juggernaut that emerged from World War II eventually gave way to an outsourced model that offshored not just production but knowledge.
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There Is No Such Thing as a Good Manufacturing Job!

By Kevin O’Marah | Published: August 2, 2010
This isn’t your father’s manufacturing sector, but if we treat it like it is, we endanger the future of an industry that holds more promise than some would have you believe.
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